It doesn’t take an eagle-eyed observer to notice certain similarities among the individuals in Donald Trump’s inner circle: heavy, “cakey” makeup with eyelash extensions, a so-called Texan blowout, an artificial tan, a narrow-bridged nose, and exaggerated Botox and lip fillers.
Combined, these features form what has come to be known as the “Mar-a-Lago face,” a look synonymous with artificiality and a lack of subtlety.
Mar-a-Lago is Trump’s complex in Palm Beach, Florida, which he acquired in 1985. The property reportedly spans 126 rooms and 62,500 square feet (5,810 square meters), serving as the unofficial second White House, where the president invites many of his closest allies.
Social media first sparked discussion of the “Mar-a-Lago” aesthetic after users began sharing before-and-after images of men and women who either work in the White House or are closely connected to the US President.
Amanda Till, a Palm Beach-based tech businesswoman, told The New York Post that she had recently spent around $55,000 on various cosmetic procedures in order to feel a sense of belonging.
“A lot of us who support the president want to look our best,” the Mar-a-Lago visitor said. “It makes you feel like you’re part of something. Everyone here is someone.”
Here are ten of of the most talked-about transformations that embody the “Mar-a-Lago” look.
Kimberly Guilfoyle
Guilfoyle is perhaps the best example of the Mar-a-Lago aesthetic.
The 56-year-old diplomat and former fiancée of Donald Trump Jr. has all the elements of the look associated with Trump’s orbit: arched, filled-in eyebrows, heavy eye makeup with lash extensions, voluminous hair, and glossy, neutral-toned lips.
The former model began embracing this glam style in 2006 when she joined Fox News as the host of The Lineup. Around that time, she was rumored to have undergone a rhinoplasty (nose job).
Plastic surgeon Dr. Dennis Schimpf told MSN that Guilfoyle likely had a facelift during her time on The Five, which she co-hosted between 2011 and 2018.
In Outnumbered, the host began looking more like she does today. According to Dr Schimpf, the remarkably smooth skin of the US ambassador to Greece can be attributed to Botox in her forehead and around her eyes.
The surgeon also believes Guilfoyle started using fillers in her cheekbones around 2018.
During Trump’s 2020 re-election campaign, her appearance continued to draw attention, with viewers commenting on her plump lips, which, according to Dr. Gary Motykie, are the result of lip fillers.
Now, the lawyer looks almost unrecognizable, prompting many to say she has gone too far with cosmetic procedures.
Lauren Sánchez
Before becoming associated with space flights and lavish weddings, Sánchez was a journalist who began her career as a desk assistant at KCOP-TV, a Fox television station in Los Angeles.
She also worked as an anchor and reporter at KTVK-TV in Phoenix before joining the entertainment program Extra as a reporter.
Between the late ‘90s and early ‘00s, Sánchez also hosted UPN News 13, the Fox Sports show Going Deep, and So You Think You Can Dance.
In 2018, she began dating Amazon founder Jeff Bezos. The couple, who attended Donald Trump’s presidential inauguration in January 2025, tied the knot last June.
The 56-year-old has undergone a noticeable transformation since her days as a reporter.
Though she has never addressed plastic surgery rumors, people have pointed to several aesthetic changes that align with the “Mar-a-Lago” look, including fuller lips, more pronounced cheekbones, and a completely wrinkle-free visage.
Susan Dell
Dell is a philanthropist and the co-founder of the Michael & Susan Dell Foundation with her husband, the CEO of Dell Technologies.
She also created a luxury fashion label named Phi, drawing on her fashion degree from Arizona State University.
When the Dells announced a $6.2 billion donation to Trump Accounts, a program designed to help Americans save for their children, many people became fixated on the philanthropist’s changed appearance, attributing her transformation to the “Mar-a-Lago” touch.
“In comparison to earlier photographs, her face appears noticeably tighter and tauter, and her eye area looks more open than usual,” Dr. Ross Perry, Medical Director of Cosmedics skin clinics, told Irish Star US.
“Several aesthetic procedures, surgical or non-surgical, could create this type of result.”
The plastic surgeon said Dell may have undergone a facelift, as the skin around her jawline and mid-face appears smoother, as well as an upper blepharoplasty (eyelid surgery).
Laura Loomer
Loomer, who has been banned from many social media platforms due to hate speech, is a loyal supporter of Trump.
The New York Times reported that she influenced the president to fire multiple national security officials after raising concerns about their alleged disloyalty.
The far-right conspiracy theorist has fully embraced the MAGA look, wearing heavy smoky eye makeup, eyeliner, and appearing with plumper lips.
The political agitator also appears to have undergone a rhinoplasty (nose job), as her nose looks much slimmer now compared to older photos.
A report by International Clinics stated that Loomer confirmed undergoing the procedure in a since-deleted Instagram post from 2017, which she allegedly captioned, “I am so excited for my nose job!!”
Additionally, the former blonde is thought to have received filler injections to make her lips fuller.
According to Rememore, a plastic surgery clinic in Istanbul, Loomer’s face also shows signs of a face lift, as her skin looks noticeably tighter in recent photos.
Kristi Noem
Noem, the United States Secretary of Homeland Security, began her political career in the South Dakota House of Representatives in 2007.
She was later elected as the first female governor of South Dakota in 2018, with the endorsement of Donald Trump.
The 54-year-old is known for her opposition to mask mandates during the COVID-19 pandemic and her conservative views on issues like immigration and abortion.
As she climbed the MAGA ladder, Noem adopted big, voluminous hair, dramatic eye makeup with false lashes, and sharply defined, arched eyebrows.
She also appears to have undergone several cosmetic procedures. Analyzing before-and-after images of the politician, board-certified plastic surgeon Jimmy Sung told The Mirror that he believes Noem got Botox, lip fillers, and threads to the face.
“One possible procedure Kristi may have undergone is the insertion of threads under her skin. These are barbed sutures that are inserted underneath the skin to pull it up temporarily,” he explained.
Dr. Sung also said he believes the politician used the fat-dissolving agent Kybella, which received FDA approval for reducing the “double chin.” Unlike Botox, its effects are permanent.
The surgeon estimated that Noem spends about $10,000 a year on various cosmetic procedures.
Ivanka Trump
The second child of Donald Trump and Ivana Trump has been in the spotlight since she was a child.
Prior to her father’s political career, Ivanka was a boardroom judge on his television show, The Apprentice, and a vice-president of the family conglomerate, the Trump Organization.
Naturally, she gained even greater visibility around the world when she became a presidential adviser during Trump’s first administration.
The 44-year-old, who has never spoken publicly about plastic surgery, has been the subject of speculation that she has had one or more rhinoplasties, as well as a chin implant and Botox.
Beverly Hills plastic surgeon Dr. Raffi Hovsepian told Radar that the softness around Ivanka’s jawline might be the result of fillers.
Dr. Ross Kopelman suggested that Ivanka had buccal fat removal, also known as cheek reduction, noting that her face became more angular around 2016.
The mom of three has credited her wrinkle-free appearance to being a “sunblock fanatic.”
In January, she explained that she has “sunblock for every occasion” to protect her skin from the Florida sun.